Citroën – Soundtrack

With the “Resmaterizate” campaign we wanted the users to reinvent themselves through music and get to know the benefits of the new limited edition of the Citroën C3 Soundtrack: a car with it’s audio completely renewed and lots of new features.

We brought in Emmanuel Horvilleur and Cata Spinetta to the campaign and we managed to get more than 45.000 users to enter the website to learn more about the car. We position the brand as the hit of the moment and pumped-up their sales!